The world is overpopulated. Numerous scientific reports document the damage we’re doing to life-supporting ecosystems. But a surprising number of journalists, elected officials, pundits and members of the public are unaware.
This ad campaign is raising public awareness of overpopulation, improving everyone’s knowledge on the subject, and serving as a demonstration model that may jump-start a global campaign to speed progress toward a “small family norm.”
Phase one of our project was a one-month “proof of concept,” with two billboards in Minneapolis and another between Denver and Colorado Springs in early 2020. We next expanded our campaign to Vancouver, Canada later in 2020.