What is Salesforce data extension?

A data extension refers to a table in the Salesforce Marketing Cloud containing information about your subscribers such as name, address, age, gender, email, city. It allows you to track and update your customer’s data via, for instance, a form of data submitted through a home page or through Salesforce object records.

What are data extensions?

A data extension is simply a table with fields of data about your contacts. Data extensions can be standalone or related to other data extensions. You can use the data to run queries, pull information, and send to a subset of subscribers.

What is difference between list and data extension?

A List is recommended if you want a simple list of names and email addresses or want to use welcome messages or double opt-ins. A Data Extension is recommended if you want to store additional information about your subscribers and is required if you want to use Publication Lists to manage unsubscribes.

What is standard data extension?

A Standard data extension allows you to create custom fields and data types in your table. A Filtered data extension allows you to filter fields, measures, and filters for a sendable data extension from a source data extension. You have to have a Standard data extension to create a Filtered data extension.

How do I find data extensions in Salesforce?

View data extension records in Email Studio.
  1. Click Subscribers.
  2. Click Data Extension.
  3. Select the data extension name.
  4. Click Records. From here you can review records, export records, import records, and clear data.

How do I create a list in Marketing Cloud?

Create a List
  1. Hover over Subscribers.
  2. Click Lists.
  3. Click Create.
  4. Complete the Define Name & Location section: Name -This name identifies the list when sending. …
  5. Click Next.
  6. Optional, complete the Set Double Opt-in section, as follows: …
  7. Click Next.
  8. Optional, complete the Select Welcome Email section, as follows:

How do I upload a listing to Marketing Cloud?

Import Subscribers into Marketing Cloud from a File
  1. Choose Subscribers.
  2. Open My Lists folder. …
  3. Double-click the desired list or select the list, then choose Open List.
  4. Choose Import, which opens the Import Subscriber wizard.
  5. Choose Next in the wizard’s introductory dialog box.

How do I add a subscriber to Marketing Cloud?

Click Subscribers. Click Lists. Click the name of a list you are adding the subscriber to. Click Create.

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What does content builder help you create?

Content Builder is our cross-channel content management tool that allows you to consolidate images, documents, and content in a single location for use in the Marketing Cloud. With an easy-to-use, drag and drop interface, Content Builder is more efficient than our previous create and edit tools.

How do I create a de in Marketing Cloud?

Follow these steps to create a data extension in Marketing Cloud Email Studio.
  1. Click Subscribers.
  2. Click Data Extensions.
  3. Click Create and choose an option: …
  4. Enter information in the Properties section: …
  5. Complete the information in the Type section: …
  6. Complete the information in the Fields section for each field. …
  7. Click Save.

How do I add contacts to Marketing Cloud?

Add contacts to a standard list in Marketing Cloud MobilePush.
  1. Navigate to Contacts in MobilePush and select the list to manage.
  2. Click Add Contacts.
  3. Repeat the process for importing contacts to a standard list.

How do I create a data extension in marketing cloud?

Follow these steps to create a data extension in Marketing Cloud Email Studio.
  1. Click Subscribers.
  2. Click Data Extensions.
  3. Click Create and choose an option: …
  4. Enter information in the Properties section: …
  5. Complete the information in the Type section: …
  6. Complete the information in the Fields section for each field. …
  7. Click Save.

How do I create a shared data extension in marketing cloud?

1 Answer
  1. Click Subscribers.
  2. Click Shared Data Extension.
  3. Select the data extension name.
  4. Click Permissions.
  5. Select the checkbox next to the names of the business unit to set or change permissions for. …
  6. Click Edit.
  7. Set to allow or deny actions the business unit can take on the data extension.

What’s a data extension?

A data extension is simply a table with fields of data about your contacts. Data extensions can be standalone or related to other data extensions. You can use the data to run queries, pull information, and send to a subset of subscribers.

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What is email Studio list?

Lists are a default method of storing data in Marketing Cloud Email Studio. You can set different attributes to your subscribers using lists, which represent a collection of subscribers and provide a simple method for audience segmentation. These attributes are used to store a subscriber’s status within a given list.

How do I create an automation in Marketing Cloud?

Create Automation
  1. In Marketing Cloud, navigate to Automation Studio.
  2. Click New Automation.
  3. Select Schedule.
  4. Click Ok.
  5. Name the Automation.
  6. Drag Salesforce Email Send activity onto the canvas.
  7. Click Choose.
  8. Select Day 1 Test.

How do I create a subscriber list in Salesforce?

Create a List
  1. Hover over Subscribers.
  2. Click Lists.
  3. Click Create.
  4. Complete the Define Name & Location section: Name -This name identifies the list when sending. …
  5. Click Next.
  6. Optional, complete the Set Double Opt-in section, as follows: …
  7. Click Next.
  8. Optional, complete the Select Welcome Email section, as follows:

How do I create a data extension in Salesforce?

Follow these steps to create a data extension in Marketing Cloud Email Studio.
  1. Click Subscribers.
  2. Click Data Extensions.
  3. Click Create and choose an option: …
  4. Enter information in the Properties section: …
  5. Complete the information in the Type section: …
  6. Complete the information in the Fields section for each field. …
  7. Click Save.

How do I create a content in Marketing Cloud?

Enable Einstein Content Selection in Marketing Cloud Setup.

Create Content Blocks
  1. Click Create.
  2. Click Content Block.
  3. Click the content type to create.
  4. Add styles, including border, colors, and spacing, to the content.
  5. Enter or modify your HTML. …
  6. Save the content.
  7. Complete these fields. …
  8. Save the content block.

How do you use dynamic content in Marketing Cloud?

Use Marketing Cloud Content Builder to modify a Dynamic Content block. Use Content Builder to create a dynamic subject line and preheader. An email with a dynamic subject line or dynamic preheader has the content that a subscriber sees based on the subscriber’s attributes according to the rules that you define.

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What is external key in data extension?

External Key. The external key is a unique identifier. This value is used by developers in their API calls to access the data extension programmatically. To change the external key, make your modifications to the text box and click Done.

How to create a Salesforce data extension in SFMC?

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